fifteen

I saw this gum wrapper on the path and I couldn't resist picking it up. I don't know why it looks like that but it looks like something that is decidedly not a piece of paper with the sole purpose of containing gum within a package. The colors of the wrapper are so vibrant and I'm sure it looks better than the gum tastes. So I wonder whose idea it was to design the wrapper to look like that, who gets paid to have ideas like that, and if the person who sat on a computer creating this design dreamed of doing that sort of thing when they were young.